Argoing was not created simply to sell products. It was created to find solutions.
Behind Argoing Srl and ArgoingShop.it are Annalisa Alimonti and Stefano Scomparin, co-founders of a business project in which we still believe with the same conviction with which we started it.
From the beginning, our goal has been to build something different from a conventional online store: a point of reference where technical expertise, commercial experience, product knowledge and a direct human relationship come together. For us, an accessory is not simply a catalogue code, a price and a box to ship. First comes the vehicle, then the way the customer intends to use it, and only then the product.
That difference may seem small, but in our sector it changes everything.
We therefore consider ArgoingShop.it our digital workbench: a place where owners of pick-ups, 4x4s, commercial vehicles, overlanding builds and motorcycles can find not only products, but also information, technical comparison and people to talk to.
Our history
Argoing was founded in 2012 as an entrepreneurial project focused on the automotive world and on identifying technical products capable of delivering real value to customers.
Over the years the company has evolved and progressively concentrated its expertise in the sectors that today form the core of our activity: Pick-Ups, 4x4, Off-Road, Overlanding, Commercial Vehicles, Motorcycles and technical vehicle accessories.
Since 2018 Argoing Srl has been based in Romano di Lombardia (BG) and is registered with the Bergamo Chamber of Commerce, REA BG-448223. These are the current corporate registration details of Argoing Srl.
From Romano di Lombardia we have continued to expand our markets, select new partners, introduce new product families and develop increasingly specialised expertise.
Our official e-commerce website and the primary domain of ArgoingShop is www.argoingshop.it. The domain argoingshop.com is a secondary domain owned by Argoing and used to redirect to argoingshop.it. For customers, search engines and digital services, the main online reference is therefore www.argoingshop.it.
Behind Argoing: Annalisa and Stefano
Argoing has a company name, a VAT number, a warehouse and a website. Above all, however, it has people behind it.
Stefano Scomparin
Stefano mainly follows the commercial and technical areas, product development, supplier relations and customer consultancy. His professional background spans more than twenty-five years in the automotive sector, working with companies, manufacturers, distributors and professional customers in Italy and international markets.
His background in Economics and Commerce / International Business was complemented by an MBA in Marketing completed in London, together with extensive professional experience abroad and long-standing relationships with European and Asian markets.
This combination of product knowledge, international markets, commercial experience and marketing defines the way Argoing approaches a request. We normally start by understanding the vehicle, model year, configuration, intended use, existing accessories, loads and the result the customer wants to achieve. The product code comes afterwards.
Annalisa Alimonti
Annalisa is co-founder of Argoing Srl and, together with Stefano, is an essential part of the company's continuity and growth. Her role brings organisation, customer attention, management balance and the practical discipline required to turn ideas and commercial opportunities into an operation that works every day.
We both believe in the same mission: to provide our customers with a genuinely different, competent, accessible and as complete as possible service.
An e-commerce business with real people behind the screen
Buying online is easy. Buying the wrong component is also easy, especially in the automotive sector. Two vehicles that appear identical may require different parts depending on model year, generation, cab type, wheelbase, engine, load-bed length, trim level or previously installed accessories.
This is why, whenever compatibility is uncertain, we prefer to verify it before the customer orders. A hard top, skid plate, winch, roof tent or load system must be selected on the basis of actual technical requirements, not just a photograph or a generic description.
The “Add to cart” button is useful. It does not replace a good technical question.
Technical advice before the sale
An important part of our work takes place before the order. We assist private customers, workshops, dealers, vehicle builders, customisers, fitters and companies. When necessary, we ask for the model year, vehicle version, cab type, load-bed dimensions, engine, photographs, registration documents, available measurements and intended use.
If the information is not sufficient, we contact the manufacturer or distributor directly. Preventing an incorrect purchase is, in our view, an integral part of the service.
Pick-Ups, 4x4 and Overlanding
In recent years we have invested particularly in the Pick-Up, 4x4, Off-Road and Overlanding sectors, developing a specialised range and direct relationships with Italian and international manufacturers and distributors.
We work every day with vehicles such as Ford Ranger, Toyota Hilux, Isuzu D-Max, Mitsubishi L200, Volkswagen Amarok, Nissan Navara, Jeep Gladiator and Mercedes Sprinter, as well as many other vehicles used for work, travel, off-road use and specialist conversions.
Our range includes, among other categories, hard tops and canopies, modular load-bed systems, roof and load systems, rooftop tents, skid plates and underbody protection, bumpers and bull bars, electric and hydraulic winches, LED lighting, refrigerators, awnings, outdoor equipment, van accessories and components for professional vehicle builds.
Brands and partners represented in our catalogue include, depending on range and availability, RSI SmartCap, Rhinoman, Almont4WD, RUNVA, Misutonida 4x4, Dometic, Alpha, Q-IST and other specialist manufacturers.
Motorcycles are part of our history
Argoing did not grow exclusively from the 4x4 market. We have also worked for many years in the motorcycle sector, with particular attention to LED headlights, auxiliary lights, indicators, rear lights and accessories for custom and touring motorcycles.
Over time we have supplied workshops, dealers, builders and customisers working on Harley-Davidson, BMW, Honda, Ducati, Triumph, Yamaha and other brands.
B2B and private customers
A significant part of Argoing's activity is dedicated to the B2B market. We work with retailers, workshops, dealerships, body shops, customisers, specialist vehicle converters, fitters and companies producing special-purpose vehicles.
Professional customers need precise information on availability, lead times, installation, compatibility, spare parts, technical specifications, weight, dimensions and integration with other components. The same technical discipline also benefits our private customers.
An international network, with an Italian point of contact
Many of the products we distribute come from specialist manufacturers located in different countries. Over the years we have built relationships with manufacturers and distributors in Italy, Europe and non-European markets.
When a technical question arises, we can request drawings, verify part numbers, compare versions, check compatibility, identify spare parts and discuss the application directly with the technical partner.
Our idea of 360-degree service
For us, a 360-degree service means supporting the customer before the purchase, during the order and after delivery. We do not promise that problems can never occur. We prefer a more concrete commitment: if a problem arises, we work to understand it and find a solution.
If we do not know something with sufficient certainty, we prefer to verify it. Expertise is not about answering everything in five seconds; sometimes it is about knowing when to check before answering.
Our mission
Our goal is clear: we want Argoing to become an Italian point of reference for technical products and solutions for Pick-Ups, 4x4, Off-Road, Overlanding, Commercial Vehicles and Motorcycles.
We prefer to demonstrate this customer by customer through competence, carefully selected products, support, reliability, technical content, experience and a direct human relationship.
Argoing Srl
ArgoingShop.it – Accessories and solutions for Pick-Ups, 4x4, Off-Road, Overlanding, Commercial Vehicles and Motorcycles
VAT No. 11707960016
Registered office: Via Duca D'Aosta 135/C, 24058 Romano di Lombardia (BG), Italy
Administrative office: Via Giovanni da Romano 1, 24058 Romano di Lombardia (BG), Italy
Registered with the Bergamo Chamber of Commerce – REA BG-448223
Telephone: +39 0363 385438
Email: info@argoingshop.com
Website: www.argoingshop.it
Annalisa Alimonti & Stefano Scomparin
Co-founders of Argoing Srl